Aura - Agência Contém - Branding e Marketing Digital

CASEAURA

Posicionamento de Marca + Naming + Identidade Visual

Boas vindas com sabor.

Identidade Visual

DESAFIO

Lançar uma nova marca de espelhos personalizados, que nasce a partir da Mayuri Vidros, que está no mercado há 30 anos. A proposta é oferecer produtos de alta qualidade e artesanais, que evidenciem a força da mulher. Mostrar que a empresa acredita que pode mudar a perspectiva das pessoas por meio da decoração.

REALIZAÇÃO

Propomos o nome Aura, que significa brisa leve. O termo também pode ser utilizado para designar uma admiração ou estima do público sobre uma pessoa, ou seja, que tem uma aura popular. A deusa é dos ventos frios e da neve.

Desenvolvemos a tagline “the handmade glass” sobretudo por conta do conceito dos espelhos e materiais em vidro serem feitos sob medida, de forma artesanal.

Aura significa brisa leve
e também pode ser um termo utilizado, em sentido figurado, para designar uma admiração ou estima do público sobre uma pessoa, ou seja, que tem uma aura popular. A deusa é dos ventos frios e da neve.

A tipografia é uma ferramenta poderosa no desenvolvimento de uma identidade criativa e um
elemento-chave para criar uma aparência coesa em todas as comuniçações.

Usar ium tipo de letra de forma consistente torna-o reconhecível; reúde as comunicações e as torna mais distintas.

O estilo de tipologia que utilizamos para dar vida à nossa comunicação dá o tom da nossa marca:

• Clean • Moderno • Elegante • Legível

CORES/PANTONE

As cores da nossa empresa são profissionais e modernas, expressando que somos. Pantone P175-16 U é a cor principal da identidade da AURA,
por isso tem a presença mais forte em nossa marca.

Pantone P175-16 U complementa a cor azul mais claro, criando equilíbrio e tornando a paleta mais distinta e sofisticada. por isso tem a presença mais forte em nossa marca.

Identidade visual

Papelaria

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Vamos impulsionar
seu negócio para
o futuro?

Estamos prontos para
antender você

Avenida Paulista 302 – 1º andar
Bela Vista | CEP 01310-000

+55 11 2308.4970

#letsmakethefuture

Segue a gente aqui também : )

Avenida Paulista 302 – 1º andar
Bela Vista | CEP 01310-000

+55 11 2308.4970

#letsmakethefuture

Segue a gente aqui também : )

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CASEAURA

Posicionamento de Marca + Naming + Identidade Visual

Identidade Visual

DESAFIO

REALIZAÇÃO

CORES/PANTONE

Identidade visual

Papelaria

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