Talento Sênior - Agência Contém - Branding, Design e Comunicação

CASETALENTO SÊNIOR

MARCA + IDENTIDADE VISUAL

A MARCA

Marca

Identidade
Visual

DESAFIO

de voz, prioritariamente
inspirador, dinâmico e
descomplicado para se
relacionar com as quatro
personas que desenvolvemos.
Criar uma marca totalmente
nova junto com uma
assinatura que transmitisse
atributos como seriedade,
solidez, experiência.
E, também, que deixasse
evidente o propósito maior da
marca: geração de valor para
todo o mercado através da conexão entre proﬁssionais maduros e empresas.

SOLUÇÃO

Após o brieﬁng, estabelecemos o propósito e a promessa da
marca, além de seus quatro
principais pilares:
humanos, transformadores,
conectores e adaptáveis. Além disso, deﬁnimos o tom de voz, prioritariamente
inspirador, dinâmico e
descomplicado para se
relacionar com as quatro
personas que desenvolvemos.

Colocamos a marca escrita em caixa baixa, trazendo leveza,
com duas cores, marcantes e, ao mesmo tempo, suaves, e uma
iconograﬁa única. A assinatura da marca ﬁcou “experiência
que faz a diferença”. O resultado ﬁcou surpreendente!

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